Taking advice from Bobby Flay and Steve Ells, judges on NBC's new show America's Next Great Restaurant, having a
strong business concept is vitally important. The main concept of my business
plan for my company, H. H. Horror, is to solely focus on the Halloween holiday.
One of the strongest points that Ells made through his company is to focus on
one thing and do it well.
Ells’ restaurant, Chipotle,
focuses on burritos and they have some of the best burritos compared to the
other Mexican oriented restaurants around. “For example, a bar-b-que jointneeds to remain focused on bar-b-que and not stray from the concept to grilledmeats.” It is important for consumers not to be confused on what is the
purpose/product/service of your company.
Another important point to
consider when starting a business is your logo. It needs to actually portray
your product or service. Color and word combination needs to be clean, but it
also needs to pop on digital and print marketing. Flay suggests that being too
wordy with both your logo and company slogan will turn people off to what your
company has to offer. It is a large market out there and your business needs to
stand out.
I believe the financial
section of a business plan is the most important especially when taking into
consideration the nature of my own business. I have to be able to prove to
investors that a holiday oriented company can make enough profit within one
season to support the company throughout the entire year.
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